INTERNORGA 2025: A complete success for the digitalization of the food service industry
From March 14 to 18, 2025, INTERNORGA took place in Hamburg – one of the most important trade fairs for the food service and hotel industry. With over 1,200 exhibitors and more than 85,000 trade visitors from all over the world, the trade fair once again set new standards and showcased the most important future trends in the industry. This year, the focus was particularly on digital solutions, automation and self-service concepts that make catering operations more efficient and customer-friendly.
We from servier.bar were on site with our stand on all days of the trade fair and were able to hold numerous inspiring discussions with restaurateurs, partners and interested parties. The feedback we received clearly shows us that we are on the right track! The digital transformation of the hospitality industry is progressing and we are proud to be making a significant contribution with our solutions.
Digital innovations for the food service industry - enthusiasm at INTERNORGA
A crucial point here is the direct integration of the guest into the digital process. With our solutions, the guest can directly view and use all the options that the waiter already has. This leads to more transparency, faster processes and an overall better guest experience. The interest in our technologies has been enormous – many restaurateurs see that digital processes not only make operations easier, but also ensure satisfied guests.


Successful partnership with Pan Oston - hardware meets intelligent software
Pan Oston specializes in innovative self-service and POS solutions. By combining their high-quality hardware with our smart software solutions, we create a powerful infrastructure for restaurateurs. Visitors to our stand were able to see for themselves how self-service concepts, digital ordering systems and flexible payment methods can be seamlessly integrated. This partnership is a real win for us, as it enables us to continue to grow and develop even more powerful complete solutions for our customers.
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Strong POS partnerships – Together for the digital future
Another focus at the trade fair was the close cooperation with our POS partners. We have direct partnerships with leading suppliers.















The next phase begins - rollouts and new features
After a successful trade fair, the most exciting phase now begins: implementation! Our solutions will be rolled out in the coming months and we look forward to taking digital projects to the next level together with our customers. Our new AI features in particular, which will be released later this year, promise major advances in automation and increased efficiency for the food service industry.
Our learnings from the trade fair flow directly into the further development of our products. We received valuable feedback and see clear trends that will shape the market in the coming years.
We are your self-order service with over 60+ POS system integrations
A unique selling point of servier.bar is our seamless integration with over 60+ POS systems. We deliver the future of ordering in the hospitality industry
Self-ordering made easy
Seamless integration
Optimized service
We come directly to you


INTERNORGA has once again proven that the trend towards digitalized gastronomy concepts is unstoppable. We are pleased that we can offer real added value with our products and will continue to work on new, innovative solutions.
Finally, we would like to thank everyone who visited us at INTERNORGA! The exchange with restaurateurs, partners and industry experts was both inspiring and motivating.
A special thank you goes to Pan Ostonour POS partners and everyone who has supported us and talked to us about the future of digital gastronomy. We are convinced that 2025 will be an exciting year for digitalization in gastronomy! Together, we will create innovative solutions that improve service, optimize processes and make the industry fit for the future.
Stay tuned – we still have a lot planned! Let’s create the best for your guests .🚀

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