Guide for restaurateurs

Guide for restaurateurs

Boost your gastro marketing with Chat GPT!

Do you think effective marketing is only for big chains with deep pockets and expensive advertising agencies? We’ll prove you wrong! In this new era of technology, revolutionary marketing is accessible to everyone – yes, including you. With AI tools like Chat GPT, you can take your marketing into your own hands and save time, money and resources. This guide is your guide to marketing that is not only cost-efficient, but also effective and easy to use. We’ll show you how you can put your restaurant in the spotlight with the simplest of tools and no prior knowledge. Ready to take the reins of your marketing success into your own hands? Let’s get started!

What is Chat GPT actually?

Chat GPT is like a digital magician. It understands and generates natural language and can help you to write texts, respond to customer inquiries and much more. You can use Chat GPT easily and free of charge by registering on the OpenAI website. There you can access the tool directly and use it for your restaurant marketing. Find out more and register: https://openai.com/

Appealing texts for your menu

Chat GPT can help you create appealing and sales-promoting descriptions for your dishes. This increases the guests’ interest and anticipation of your food.

Example prompt

“I’ve created a new vegan dish that contains quinoa, avocado and a mixture of fresh herbs. Can you write a tantalizing description for the menu?”

Chat GPT response

“Our quinoa and avocado deluxe is a culinary journey that begins with the creamy texture of avocado, continues with the nutty flavor of quinoa and ends with a fresh herb finish. A dish that not only touches the palate, but also the soul.”

Insights into trends and collection of ideas for social media

Discover how you can use Chat GPT to gather innovative ideas for your social media content and track current trends. This will save you some time when searching for topics and you can also plan ahead.

Chat GPT response:

Dish of the day
Introduce a special dish every day, perhaps with a short story or an interesting fact about it.
Meet the Team
Show your staff, from chefs to service staff, and tell something personal about them.
Example prompt:
I’m looking for creative ideas for Instagram stories that show the preparation of our food. Do you have any suggestions?
Recipe of the day
Share simple recipes or cooking tips that your followers can try out at home.
Customer feedback
Published positive reviews and comments from guests.
Behind-the-Scenes
Give an insight into the kitchen work, the preparation of ingredients or the design of the restaurant.

ChatGPT response:

Ingredient in focus

et Choose a special ingredient and show how it is used in different dishes.

From the idea to the dish

Tell the story of how a new dish was developed.

Kitchen hacks

Share useful kitchen tricks or techniques that your kitchen team uses.

Step-by-step

Show how a popular dish is prepared, from the raw ingredients to the finished plate

Question-Answer

Answer frequently asked questions from your followers about the preparation of certain dishes.

Creation of social media postings

ChatGPT can help you to create appealing posts with perfectly coordinated captions. Define the topic of your post and let ChatGPT do the rest.

Image link
Example prompt
“Write a captivating caption for an Instagram post about our new vegan dish with quinoa and avocado.”
ChatGPT response:
“Fresh, colorful and full of flavor! 🥑🌿 Our new vegan quinoa and avocado dish is here to tantalize your taste buds! Come by and immerse yourself in a world where health meets pleasure. #vegandelight #fresh cuisine”
Example prompt:

“I need a suitable caption for a post about our upcoming wine tasting.”

ChatGPT response:

“🍇🍷 A feast for the senses awaits you at our upcoming wine tasting! Immerse yourself in the fascinating world of fine wines, discover hidden aromas and experience how every sip tells its own story. 🌟 Connect with other wine lovers, share your passion and let our team of experts guide you through an exquisite selection of wines. 🥂 Reserve your place and be part of an unforgettable evening of discovery and enjoyment. #wine discoverer #enjoyment moment”

Communication with your guests

ChatGPT can help you respond professionally and empathetically to customer reviews, which is crucial for building customer relationships and your restaurant’s image.

Example prompt:

“A customer left a negative review because he had to wait a long time for his food. How can I respond empathetically and professionally?”

ChatGPT response:

Dear customer, Thank you for taking the time to share your experience in our restaurant. We are sincerely sorry to hear that your experience was not up to our standards, especially regarding the wait time for your meal.

We fully understand that long waiting times can be frustrating and apologize that we were unable to respond more quickly in this instance. Please be assured that this does not correspond to our usual service principles. We take your feedback very seriously and will carefully analyze the cause of the delay in order to avoid such incidents in the future.

Conclusion

With ChatGPT at your side, you have a powerful tool to take your hospitality marketing to the next level. From menu design and social media content to customer communication – the possibilities are endless. Dive into the world of digital marketing and experience how ChatGPT can transform your restaurant business. Good luck!

10-14 March 2023

We are at the Internorga fair

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The leading international trade fair is finally back. The entire out-of-home market was able to enjoy a long-awaited new start. Finally with all senses again.